Lloyds TSB Art of Nurture Competition Entry

Posted by Rebecca Wilson on 04 April 2011 | Views: 1221 | 0 Comments

I was shortlisted for the Lloyds TSB Art of Nurture competition 2011. The brief was “We Succeed Together” I chose the iconic symbol of birds migrating as it demonstrates succeeding together, as without the teamwork of the other birds they would not migrate successfully. The leader of the V changes over the course of the journey, I felt this is an important metaphor for Lloyds TSB Commercial Finance as they listen and allow their customers to make the right decision for them, but are always there to advise and support them all the way. The use of the different breeds of birds was to represent the different customers Lloyds TSB work with, and how each have unique needs. The leader of the formation, a swan represents Lloyds TSB, as the swan is seen as a symbol of union, faithfulness, sincerity, dreams and partnership.

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