The ‘Fresh Ways to Travel’ campaign is designed to make travelling in and around Ipswich much easier. It is currently available with Ipswich Buses, and First services within Zone 1 (areas including; Ipswich, Martlesham, and Needham Market) and to help promote the service, First has released an eye-catching mobile ticketing branded bus.

Participants can register online at http://www.freshwaystotravel.org.uk or si,mply text “Fresh Travel” to 82500, and it takes only a few minutes to download the free App to an iPhone or Android phone. It will also work for any phone that has internet access (over 90% of mobiles), and has a simple activation process.

There are many benefits of the service, including ease of purchase, there is no need to carry cash for safety purposes and also there are great savings to be had when buying your tickets in advance, with the flexibility to buy day, week and monthly saver tickets.

If you register before the end of March you’ll be entered in to a draw to win an iPhone 4. You have to be ‘in it to win it’ so why not try it now and text “Fresh Travel” to 82500 or visit http://www.freshwaystotravel.org.uk